This concept was realised in the early 1980s, under the leadership of the then ETA SA’s CEO, Ernst Thomke with a small team of enthusiastic watch engineers led by Elmar Mock and Jacques Müller , who had had the idea to use the case back as a movement main plate , as it had been done to realise the thinnest watch in the world, the Delirium. It was also designed for easy assembling.

Conceived at the beginning as a standard timekeeper in plastic, Franz Sprecher, a marketing consultant hired by Thomke to give the project an outsider’s consideration, soon led the project into what it has become: a fun “Brand” with a full brand identity and marketing concept, instead of developing just another watch collection, which could have soon been matched by the competition.

Swatch was originally intended to re-capture entry level market share lost by Swiss manufacturers during the aggressive growth of Japanese companies such as Seiko in the 1960s and 1970s, and to re-popularize analog watches at a time when digital watches had achieved wide popularity. The launch of the new Swatch brand in 1983, then led under the auspices of Nicolas G. Hayek, was marked by bold new styling and design.

The first collection of twelve Swatch models was introduced on March 1, 1983 in Zürich, Switzerland. Initially the price ranged from CHF 39.90 to CHF 49.90 but was standardized to CHF 50.00 in autumn of the same year. Sales targets were set to one million timepieces for 1983 and 2.5 million the year after. With an aggressive marketing campaign and a very reasonable price for a Swiss-made watch, it gained instant popularity in its home market. Compared to conventional watches, a Swatch was 80% cheaper to produce by fully automating assembly and reducing the number of parts from the usual 91 or more to only 51 components.

Popularity
Swatches enjoyed their peak popularity during the mid-1980s. Such ’80s fads included wearing two Swatches and using a Swatch as a ponytail band. Some models, like Pop Swatch, allowed wearers to attach Swatches directly to clothing. During this same time, Swatch introduced the idea of partnering with noted artists, including Keith Haring and others. Artist watches gave a new cachet to what had previously been a trendy youth article.

Info supplied by Wikipedia

So here is my challenge for you start walking each day. I know I am keeping it simple but when you are trying to make change should keep it all simple. So for the first day walk half a mile. And the second day walk two thirds of mile. Day three walk a mile. And keep that up for seven days. If you add this into your routine with the sit ups and pushups. You will see your body transform over the up coming weeks. When you feel up to it add to your more miles to your routine.

Please send me your comments I love to discuss with you how your progress is going.

Alright so we have added water and sit ups. The next thing to add to your daily task is push ups. Push ups are one of the most common exercises. We started to doing them in gym class in elementry school. Push ups work out so many body parts at once like your chest, abs, triceps, shoulders and torso. The nice thing about sit ups and push ups is that you do not need to go to a gym you can do them anywhere you are. This simple routine will do wonders and over the next several weeks we will come back to it and up the amount of push ups you do in a day.

So as of right now we are only doing two exercise which is 30 sit ups per day and now we are going to add 10 push ups per day. I know 10 is a low number but the key is to start somewhere you can handle. If you want to do more do it. I am trying to build up to 100 push ups and 200 sit ups per day. I know this is going to take time but it is what it is a goal. If you are looking for a way to keep your info or help in locating an app for your phone shoot me an email and I will send you some sites and app suggestions.

I believe you can do this. Please join me in this journey.

One of the most important things in getting in shape is to get your core in strength up. The best way of doing this is by doing sit ups. I think that 30 sit ups per day should do the trick to start. All you need is five minutes in the morning and it can make a huge diference in your life but let’s face it you like most Americans won’t be able to do even 10 so this could be a big stretch for you. But, you can do it. Also don’t forget you still need to keep the water in take at 55% of your body weight in ounces. I hope you are able to shake the football out of your system and put some work in on your body. Please post some pictures of you doing sit ups.

U2′s Bono and the Edge stopped by Late Show with David Letterman

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